7 Email Marketing Tips for Newbies
Email is a potent digital marketing tool for a variety of reasons. It has a relatively low cost and proven ROI, but that doesn’t mean that mastery will come easily. All too often, I see businesses sending out emails that could be awesome, but for a few minor changes. Even worse, dozens of emails never make it to customers’ inboxes because they get caught in spam filters. If you’re just starting out in email marketing or you’re trying to ensure that your campaigns follow a set of best practices, these tips will drive engagement and get your message into customers’ inboxes
Choose a Reliable Provider
Provider selection is important for a variety of reasons. A few of these include a user-friendly interface for email design, readily available tech support, metrics reporting and automatically responsive emails. The best email marketing tools have all these features, and they can accommodate marketers of all skill levels.
Design a Brand-Specific Email Template
Template design is crucial if you’re trying to build a recognizable brand. A few vital elements that can bring consistency include your company’s logo, fonts, colors and brand voice. When you’re promoting the best private proxy provider, your branding and message should be worthy of what you’re promoting.
Create an Editorial Schedule
Consistency is an important part of a successful email marketing campaign, but it won’t do to pester your audience with weekly or daily emails. Strike a balance—keep your customers interested, but don’t push them away. By setting a schedule, you can flesh out new content ideas while remaining on track with your marketing campaign for lifetime web hosting.
Make Subscription Easy for Your Users
Whether it’s a simple signup or a popup light box, you should make email subscriptions easy. More importantly, you should tell users what they’ll get when they subscribe to your list. For instance, if you’re selling the best landing page plugins, you can send biweekly tips on using them to encourage subscriptions and purchases.
Create a Compelling Subject Line
If you use the same generic subject line with each email, your subscribers will quickly learn to ignore it. By creating catchy subject lines, you’ll shake things up a little and give the audience something to be excited about. Subject lines are a determining factor in email open rates, so choose them carefully.
Give People What They’re Looking For
Depending on what you’re selling and what niche it is in, rich content will vary. If you’re selling an email autoresponder, your audience may want to know which promotions are coming up. If you’re simply promoting your Youzign review, tell customers what Youzign is and why it’s valuable. Take the time to think of what your audience wants, and find a way to give it to them.
Don’t Violate the Rules
The internet can be tricky, and just because you get someone’s email address at a conference doesn’t mean you can send them sales pitches. When you’re creating your emails, be sure to include more than just some pictures; many providers consider image-laden emails to be spammy.
These tips, among others, can help you build a successful email campaign. With the knowledge you’ve gained here, plus all your hard work and research, you’ll learn how to customize your message to suit any market.